Anyone Catch This?
An emailer sent along a story that was apparently on Nats.com for about 30 seconds. I'm not sure if it's legit and since I have zero journalistic bones in my body, I ain't checkin' it out; you can email Stan for the 'no comment' yourself.
Anyone seen/heard anything? Anyone see this on its limited run on Nats.com? Is someone just pulling my chain, seeing how terribly, terribly low my standards are?
Ordinarily I'd question it a lot more, but 1) that particular writer has yanked a few things off the website (including Soriano's love of a naked Denise Richards) after ticking off the wrong person and 2) it starts out with "It's no secret", which is his favorite throat-clearing phrase, the one all authors turn to and overuse.
The catch is that the 'story' refers to a specific person who a quick google search doesn't actually connect with said company. So who knows. We'll find out eventually, eh?
It goes on with standard boilerplate and with a quote from that aforementioned goober (which is another part of it that doesn't quite pass the smell test; I'm not sure there'd be a quote from someone, even prospectively looking ahead.)
Eh. Whatever.
Anyone seen/heard anything? Anyone see this on its limited run on Nats.com? Is someone just pulling my chain, seeing how terribly, terribly low my standards are?
Ordinarily I'd question it a lot more, but 1) that particular writer has yanked a few things off the website (including Soriano's love of a naked Denise Richards) after ticking off the wrong person and 2) it starts out with "It's no secret", which is his favorite throat-clearing phrase, the one all authors turn to and overuse.
The catch is that the 'story' refers to a specific person who a quick google search doesn't actually connect with said company. So who knows. We'll find out eventually, eh?
WASHINGTON -- It's no secret that the Washington Nationals have
been shopping the sponsorship of their new 41,000-seat stadium,
near South Capitol Street and the Navy Yard
in Southeast, to a plethora of major corporations. Could one the
nation's largest defense contractors be line to put its name on
Major League Baseball's newest stadium scheduled to open next
April? According to a source within the Washington Nationals
organization, who wishes to remain anonymous, the Northrop Grumman
Corporation is in final negotiations with the Washington Nationals
for an exclusive 20-year, multifaceted strategic marketing and
business
partnership that includes naming rights. The fully integrated
partnership purportedly includes, for Northrop Grumman, brand and
business unit presence throughout the new ballpark; rights to the
Nationals
and new ballpark marks; the launch of community outreach
initiatives; and the
development of international business opportunities in sports and
entertainment.
It goes on with standard boilerplate and with a quote from that aforementioned goober (which is another part of it that doesn't quite pass the smell test; I'm not sure there'd be a quote from someone, even prospectively looking ahead.)
Eh. Whatever.
posted by Chris Needham at
7:13 PM
8 Comments:
beats the hell out of Geico Park!
By
DCPowerGator, at 10/22/2007 9:29 AM
I'm not really sure why Northrup / Grumman would want to spend the money. I can understand the rationale for a bank, insurance company, telecom firm or some other business that relies on Name ID among the general public for business. But, are people going to support buying more aircraft carriers, submarines, or bombers because they're a sponsor of the Nats?
By
Anonymous, at 10/22/2007 10:44 AM
The entire metro always seems plastered with defense contractor adverts. While I am happy that the millenium gun fires a thousand rounds a minute and each round has seventy shells(or something like that) I surely will not be buying one.
Despite that, ads such as that abound. If that strategy somehow makes sense to their marketing people, then so too might a baseball deal.
By
Ironic Goat, at 10/22/2007 10:51 AM
I still like Summer's Eve Park.
Has sort of a pastorial feel to it.
By
Ray Firsching, at 10/22/2007 11:25 AM
"I still like Summer's Eve Park."
Would that be enough to counteract the smell of my brought-from-outside dinner, the one Chris loves so much?
By
Anonymous, at 10/22/2007 12:21 PM
Now this makes sense. Hopefully by ripping off taxpayers Northrup will have enough dough to buy A-Rod.
By
Anonymous, at 10/22/2007 12:22 PM
N/G would have very good reasons to want naming rights. No, it's not so they can sell consumer products to schmucks like you and I, but to foster widespread name and brand recognition among the thousands of government contracting officers who issue multi-million dollar procurements to Grumman and its competitors each year.
I will be shocked if "Nationals Park" isn't eventually named after a defense contractor.
By
Brandon, at 10/25/2007 8:11 AM
If Northrup Grumman is serious about buying naming rights to Nationals Park, then they aren't very smart marketers, because they haven't locked up the domain name. Every variation on NorthrupGrummanpark.com, field, NG, etc. is still available for registration (ngpark.com is an old name that somebody let expire).
By
Anonymous, at 10/26/2007 12:57 PM
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